Tips & Insights
The hottest industry tips, trends, and insights, straight from the pass.
Latest
From Christmas Crowds to Core Customers
Christmas bookings can be worth far more than one busy day. Here’s how hospitality venues can turn festive functions into repeat customers, stronger databases and year-round revenue.
Ways to Drive Winter Bookings (With Examples That Actually Work)
As the sun dips lower and the air turns crisp, Sydney's dining habits are set to shift. This season, expect trends that cater to our desire for comfort, creativity, the dreaded cozzie liv and a dose of indulgence.
7 Ways to Get Media Coverage for Your Small Business in 2026
For all those can-do restauranteurs, we want to give you our top tips for gaining press coverage. With Sydney publication Eat Drink Play under our wing, our team sure knows a thing or two about how to gain media attention.
5 Steps to Full this Mother’s Day (Spoiler: It’s Not Another Set Menu)
Mother's Day is a prime opportunity for restaurants to shine. Explore our guide on four key strategies to maximise reservations and offer families a memorable celebration. Stand out this Mother's Day with unique approaches to meet high expectations and navigate the competitive landscape.
Your End-of-Year Events Booking Checklist
Here’s your easy, actionable checklist to help you lock in those end-of-year event bookings before your competitors do.
5 AI Hacks Every Venue Should Be Using
AI is no longer just hype, it’s helping hospitality venues work smarter. Here are five practical ways to use AI to streamline operations and boost marketing.
Search Engines and AI: What You Need to Know About the Future of Search Results
Welcome to the world of AI Engine Optimisation (AEO) and Generative Engine Optimization (GEO) — the next evolution of how customers discover restaurants like yours.
How to Turn Food Trends Into Revenue (And keep your brand in tact)
Food trends move fast. One day it’s Biscoff, the next it’s Pistachio. Jumping on trends can attract new audiences, but it’s easy to lose your brand’s identity along the way. Here’s how to stay relevant and stay true to what makes you special.
The Ultimate Cheat Sheet: 6 Zero-Cost Restaurant-Marketing Strategies
Marketing your restaurant or bar is essential to staying competitive and getting bums on seats. The good news? It doesn’t always have to break the bank.
10 Restaurant Marketing Mistakes That Are Costing You Bookings
If your bookings aren’t where they should be, your marketing could be the culprit. Let’s talk about the top 10 restaurant marketing mistakes that might be hurting your business and how to fix them.
The 5-Step Guide to Running Your Restaurant’s Socials
Content creation isn’t just for influencers. Your guests are snapping dishes, your competitors are dropping reels, and even your suppliers are posting behind-the-scenes.
To actually stand out, it is essential to be deliberate with what you post.
7 Menu Design Tips to Boost Your Restaurant’s Revenue
When crafting your menu you might not immediately think of its design as the most important factor in its creation. However, great menu design is not only a guide for your customers, but an essential sales tool with the power to boost your revenue.
Six Ways To Get Bums On Seats This January
Don't let the post-Christmas slump affect your restaurant! This January, attract diners with creative tactics like SMS marketing, promoting outdoor dining, and offering festive gift card deals. Learn how to keep your tables full all year round.
Spring Dining Trends 2024
Sydney’s hotting up this month and so is our dining scene. Here’s a peek at our top five dining trends for Spring 2024.
Optimising the Customer Journey of a Meta Ad
As with any marketing investment, it’s absolutely crucial to get it right. In this post we go beyond boosting posts and look at the customer journey of a Meta ad and how to optimise your creative for maximum impact at the right time, to the right person.
5 Budget-Friendly Restaurant Launch Strategies
Launching a new restaurant on a budget can be tough, especially with the current challenges in the hospitality industry. But by working smarter and getting a little creative, you can make a big splash without spending a fortune. Here are five budget-friendly launch strategies to get your new restaurant off to a great start.
Hospitality Hacks: Extending Calendar Events for Maximum Reach and Revenue
The hospitality industry thrives on special occasions, but what if you could squeeze even more juice out of those festive lemons? Extending calendar event activations is a clever strategy to maximise reach, engagement, and, ultimately, revenue.
Eight Marketing Trends For Australian Restaurants in 2024
As the restaurant industry continues to evolve, staying ahead of the curve in marketing is crucial for success. In 2024, the landscape is marked by innovation, personalisation, and a deeper connection with customers. In this blog post, we’ll explore eight marketing trends that restaurants should be aware of to ensure they’re not just keeping up, but leading the way in the ever-changing world of culinary marketing.
How To Maximise Revenue Over The Christmas Period
The hospitality industry is stepping into its busiest season of the year making now the perfect time to maximise your revenue. Christmas presents huge income opportunities for restauranteurs with large groups of colleagues, friends and families looking for restaurants to host their celebrations.