7 Ways to Get Media Coverage for Your Small Business in 2026

18 May

Securing media coverage is one of the most effective and affordable ways to build brand awareness, credibility and sales. Whether you're launching a new venue, product or campaign, the right press coverage can put your business in front of thousands of potential customers.

Here are seven practical ways to improve your chances of landing editorial coverage.

1. Target the Right Media Outlets

Start by identifying the publications, journalists and creators who speak to your ideal audience. For hospitality businesses, this could include Eat Drink Play, Broadsheet, Concrete Playground and Time Out.

Research what they typically cover and tailor your pitch accordingly.

2. Lead With a Strong News Hook

Ask yourself: why is this worth writing about now?

Your story needs a compelling angle, whether it’s a unique product, limited-time offer, collaboration, trend or timely event tie-in. “We’ve opened” is rarely enough on its own.

3. Keep Your Pitch Under 250 Words

Journalists are time-poor, so get straight to the point.

In the first paragraph, clearly answer:

Who you are
What you’re launching
Where it is
Why it matters
When it’s happening

Keep your email concise, clear and easy to scan.

4. Include High-Quality Images and Video

Attach three to five landscape, high-resolution images that are publication-ready.

Where possible, also share short-form video or behind-the-scenes footage, which can be used for reels and social content.

5. Add All Relevant Links

Include direct links to your:

Website
Booking page
Instagram
Menu or product page
Online press kit

Make it as easy as possible for journalists to find the information they need.

6. Invite Media to Experience Your Offering

If relevant, invite journalists or creators to try your product or visit your venue.

A great firsthand experience often leads to stronger coverage and can help build long-term relationships.

7. Follow Up and Stay Consistent

If you don’t hear back, send one polite follow-up after three to five business days.

Not every pitch will result in coverage, but consistent outreach helps keep your business on the radar and builds valuable media relationships over time.

Final Thoughts

Great PR is about making a journalist’s job easy. With a clear story angle, strong visuals and a concise pitch, small businesses can secure meaningful media coverage without a large budget.

Need some one-on-one training on public relations or looking to outsource? Reach out to hello@darlingcrackles.com.au

Darling Crackles