About Us
We deliver creative hospitality marketing campaigns, with results you can measure.
What we bring to the table
A Powerhouse Blend
Where creativity connects data—that's Darling Crackles. We're not just marketing; we're growth strategists, leveraging creative flair and data prowess to deliver captivating campaigns with impact. Forget "spray and pray." We test, refine, and embrace new technologies to ensure your success.
Unlike other agencies, we offer exclusive access to new audience networks alongside a combined 35+ years of experience. Work with Darling Crackles and you'll get:
Foodies Through and Through
We get it. You need more than generic marketing. That's why our team of seasoned hospo experts, led by Alex Adams’ proven track record, craft bespoke strategies that speak your guest's language. And we're not just talk: we eat, breathe, and live hospo through our sister companies, Eat Drink Play and Secret Foodies. This insider view fuels authentic campaigns that drive real results.
A Partner In Success
We're not just an agency; we're your teammate. We inject fun, making the journey enjoyable and productive. Open communication and clear data insights build trust and long-term partnerships. Plus, leverage our network! From Secret Foodies' events to Eat Drink Play's recommendations, we'll help amplify your brand voice beyond just ads.
Our Clients
Client Perks
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Eat Drink Play
We own Sydney and Melbourne based lifestyle publication eatdrinkplay.com. Eat Drink Play is a trusted local’s guide to the best things happening around town. Readers can discover the latest bars, hot new restaurants, great cafes, must-attend events, try recipes at home and more.
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Secret Foodies
We own Secret Foodies, a surprise dining experience in Sydney, Melbourne and Brisbane. An events company that specialises in consumer events, brand activations and product launches. Our events team specialise in bringing brands and themes to life by creating memorable unique experiences.
Our Partners
One of the perks of working with us? You don’t just get a team of hospitality marketers, you get access to a pretty handy network.
We work closely with platforms like Meta, SevenRooms and Now Book It to make sure we're ahead of the flock when it comes to hospo marketing. For our clients, that means early insights, smarter tools, and more chances to be seen in the right places. Curious to see how it all connects?
Drop us a line - we’re always up for a chat.
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Meta Business Partner
As a Meta Business Partner, we stay ahead of platform changes and best practices so your ad budget works harder, your targeting is sharper, and your ROAS is better.
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Sevenrooms Referral Partner
As a trusted SevenRooms partner, we know how to integrate marketing strategy with smart reservation and guest experience tools, maximising bookings and building loyalty.
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NowBookIt Referral Partner
Our partnership with Now Book It means we can align your marketing with seamless booking flows helping turn scrolls into seats with fewer drop-offs and more conversions.
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NSW Government 24HR Commission Accelerator Delivery Partner
We were the official marketing delivery partner for the NSW Government’s 24-Hour Economy Accelerator, helping venues activate events, boost visibility, and bring more guests through the door.
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Me&u Referral Partner
As a me&u referral partner, we understand how to sync digital ordering with brand storytelling—so your in-venue experience feels cohesive, efficient, and guest-focused.