How to Turn Food Trends Into Revenue (And keep your brand in tact)

Nomad Truffle Brunch

Image Credit: Nomad Sydney

Food trends move fast—one day it’s Biscoff, the next it’s Pistachio. Jumping on trends can attract new customers, create buzz, and even spark a viral moment. But while they’re great for visibility and reach, it’s easy to lose your brand’s identity along the way. Here’s how to stay relevant and stay true to what makes you special.

1.Know What You’re About

Before adding anything trendy, get clear on what your brand stands for. Is it your handmade pasta? Local seafood? Signature sauces? Creative desserts? Elevated indulgence? Keep your core values front and centre - your regulars come back for a reason.

Dopa’s Matcha Moment

Dopa Donburi is owning the matcha trend with creative desserts like this Japanese Matcha Zenzai bowl. True to brand for loyal fans, with fresh appeal for new ones.

Image credit: Dopa Donburi

2. Make It Yours

Instead of copying a trend, find your own spin. A bar might turn the Strawberry Matcha craze into a cocktail. A café could add it to their dessert menu. Use trends as inspiration, not a checklist.

Winter Just got Butter at GRANA

Grana taps into the cult-favourite Pepe Saya trend with a limited run of butter-washed cocktails. From buttered toast in a glass to a grown-up take on Butterbeer, these winter sips are a clever nod to one of Australia’s most beloved artisan brands.

Image credit: GRANA

3. Add, Don’t Replace

Your hero dishes are your brand - don’t swap them out. Use specials or limited-time offers to test trendy items. This way you stay fresh without confusing your regulars.

4. Grow Your Crowd, Don’t Alienate It

Trends can bring in new faces, but they shouldn’t push away your loyal ones. Make sure any new item still feels like you. That balance keeps everyone happy.

The Dubai Chocolate Drop

Sir Braxton Chocolate Bar is riding the luxe chocolate trend with their own house-made Dubai chocolate available by the jar and featured in decadent menu items like their over-the-top Dubai chocolate croissant. A sweet flex that turns heads and drives sales.

Image Credit: Sir Braxton

5. Relevance Beats Hype

Just because a trend is hot doesn’t mean it’s right for you. Ask: does this fit our style? Will our customers care? Stick to trends that actually add value and skip the rest.

Keen to explore brand-led collabs and activations that actually boost revenue without straying from what you’re about? Book a discovery call with us. We’ll help you plan something that makes sense for your brand and your bottom line.