Yearly Events Calendar To Plan Your Activations Around 2025
As silly season approaches and our reservation diary fills for December, it’s easy to lose sight of what comes after. As we dial down on marketing activations over the Christmas period, now is the perfect time to consider how you’ll be keeping that diary full into January and beyond with our food & beverage-centric activation calendar for 2025.
Aussies love a reason to celebrate. Whether it’s a few bevvies while watching the Australian Open, or getting our faces painted for a Day of the Dead Fiesta, you don’t need to twist our arm into having a good time. So why not make the most of our proclivity for partying with a lineup of activations centred around a yearly calendar of events?
While Valentine’s Day and New Year’s Eve will always be winners when it comes to securing full house bookings, with a little marketing makeover, those ‘lull periods’ in the diary can also offer a great opportunity to get punters rolling through the door.
Check out our event calendar for all of the “Big Ones”, as well as some lesser-known food and beverage-centric holidays, that will make for a great night and will fill up your bookings if marketed in advance.
January
1st – New Year’s Day (Public Holiday)
1st – National Bloody Mary Day
4th – National Spaghetti Day
4th – 26th – Sydney Festival
6th-26th – Australian Open
26th – Australia Day (Public Holiday)
29th - Lunar New Year
30th – International Croissant Day
February
2nd – National Crepe Day
3rd (First Saturday in Feb) – World Pisco Sour Day
9th – National Pizza Day
10th – Super Bowl
14th – Valentine’s Day
14th – 2nd March – Sydney Mardi Gras
22nd – International Margarita Day
22nd – Open that Bottle Night
22nd – Open That Bottle Night
24th – World Bartender Day
March
2nd – Sydney Mardi Gras Parade
3rd – National Moscow Mule Day
4th – Pancake Day
8th – International Women’s Day
17th – St Patrick’s Day
27th – National Spanish Paella Day
27th – International Whiskey Day
28th – Something On A Stick Day
April
4th – National Ramen Noodle Day
17th – World Malbec Day
18th – Good Friday
19th – Easter Saturday
20th – Easter Sunday
21st - Easter Monday
19th – National Amaretto Day
22nd – Earth Day
25th – Anzac Day (Public Holiday)
28th – Pay It Forward Day
May
1st – 31st May – American Express delicious Month out
5th – Cinco de Mayo – Check out some cool activations from previous years here.
7th – Cosmopolitan Day
11th – Mother’s Day (Second Sunday in May)
17th – National Pinot Grigio Day
17th (Third Saturday in May) – World Whiskey Day
23rd May - 14th June – Vivid Sydney
25th – National Wine Day
28th – International Hamburger Day
28th – State of Origin Game 1
June
9th – King’s Birthday
10th – National Rosé Day
10th – World Gin Day
12th – International Falafel Day
14th – International Bourbon Day
15th – National Lobster Day
15th – World Tapas Day
28th – State of Origin Game 2
18th – International Sushi Day
18th – International Picnic Day
18th – 26th – National Picnic Week
19th – World Martini Day
28th – National Ceviche Day
30th – EOFY
July
7th – World Chocolate Day
9th – State of Origin Game 3
10th – International Pina Colada Day
10th – World Rum Day
11th – International Mojito Day
14th – Bastille Day
18th – International Caviar Day
19th – National Daiquiri Day
24th – National Tequila Day
25th – Christmas in July
25th – International Wine & Cheese Day
August
4th – National White Wine Day
5th – International Beer Day
5th – World Oyster Day
13th – International Prosecco Day
18th – National Pinot Noir Day
25th – International Whiskey Sour Day
28th – National Red Wine Day
September
3rd – International Bacon Day
7th (First Sunday in September) – Father’s Day
20th – 5th October – Oktoberfest
22nd - 28th – Negroni Week
26th – International Dumpling Day
28th – National Drink Beer Day
28th – International Poke Day
October
1st – International Coffee Day
1st – World Vegetarian Day
1st – International Sake Day
4th – National Vodka Day
4th – Australian Gelato Day
4th – National Taco Day
6th – National Noodle Day
6th – Labour Day (Public Holiday)
6th – 12th – National Curry Week
9th – International Beer & Pizza Day
12th – National Pulled Pork Day
14th – International Dessert Day
19th – International Gin & Tonic Day
20th – International Chef Day
22nd – National Barramundi Day
25th – World Pasta Day
31st – Halloween
November
1st – World Vegan Day
2nd – Day Of The Dead
4th – Melbourne Cup
6th – National Nachos Day
9th – International Tempranillo Day
28th – Black Friday
December
20th – National Sangria Day
25th – Christmas Day
26th – 27th – Boxing Day (Public Holidays)
31st – New Year’s Eve
Whether it’s creating a curated menu for the occasion, organising themed entertainment, or teasing with some limited-edition cocktails, embracing the event calendar is a sure-fire way to generate buzz for your venue.
