Yearly Events Calendar To Plan Your Activations Around 2026
As silly season approaches and our reservation diary fills for December, it’s easy to lose sight of what comes after. As we dial down marketing activations over the Christmas period, now is the perfect time to consider how you’ll keep that diary full into January and beyond with our food & beverage-centric activation calendar for the year..
Aussies love a reason to celebrate. Whether it’s a few bevvies while watching the Australian Open or getting our faces painted for a Day of the Dead Fiesta, you don’t need to twist our arm into having a good time. So why not make the most of our proclivity for partying with a lineup of activations centred around a yearly calendar of events?
While Valentine’s Day and New Year’s Eve will always be winners when it comes to securing full-house bookings, with a little marketing makeover, those ‘lull periods’ in the diary can also offer a great opportunity to get punters rolling through the door.
Check out our event calendar for all of the “Big Ones”, as well as some lesser-known food and beverage-centric holidays, that will make for a great night and will fill up your bookings if marketed in advance.
Here's the full list with days of the week added:
January
Thursday 1st – New Year's Day (Public Holiday)
Thursday 1st – National Bloody Mary Day
Sunday 4th – National Spaghetti Day
Thursday 8th – Sunday 25th – Sydney Festival
Monday 12th–Saturday 17th – Australian Open Opening Week; Sunday 18th Jan – Sunday 1st Feb – Australian Open (main draw)
Monday 26th – Australia Day (Public Holiday)
Friday 30th – International Croissant Day
February
Monday 2nd – National Crepe Day
Saturday 7th (First Saturday in Feb) – World Pisco Sour Day
Sunday 8th – Super Bowl LX
Monday 9th – National Pizza Day
Tuesday 17th – Lunar New Year
Tuesday 17th – Pancake Day (Shrove Tuesday)
Saturday 14th – Valentine's Day
Friday 13th Feb – Sunday 1st March – Sydney Mardi Gras
Sunday 22nd – International Margarita Day
Sunday 22nd – Open That Bottle Night
Tuesday 24th – World Bartender Day
March
Saturday 28th February – Sydney Mardi Gras Parade
Tuesday 3rd – National Moscow Mule Day
Sunday 8th – International Women's Day
Tuesday 17th – St Patrick's Day
Friday 27th – National Spanish Paella Day
Friday 27th – International Whiskey Day
Saturday 28th – Something On A Stick Day
April
Saturday 4th – National Ramen Noodle Day
Friday 3rd – Good Friday
Saturday 4th – Easter Saturday
Sunday 5th – Easter Sunday
Monday 6th – Easter Monday
Friday 17th – World Malbec Day
Sunday 19th – National Amaretto Day
Wednesday 22nd – Earth Day
Saturday 25th – Anzac Day (substitute Public Holiday Monday 27th April)
Tuesday 28th – Pay It Forward Day
May
Friday 1st – Sunday 31st – American Express delicious. Month Out
Tuesday 5th – Cinco de Mayo
Thursday 7th – Cosmopolitan Day
Sunday 10th – Mother's Day (Second Sunday in May)
Sunday 17th – National Pinot Grigio Day
Saturday 16th (Third Saturday in May) – World Whisky Day
Wednesday 25th – National Wine Day
Thursday 28th – International Hamburger Day
Friday 22nd May – Saturday 13th June – Vivid Sydney
Wednesday 27th – State of Origin Game 1 (Accor Stadium, Sydney)
June
Monday 8th – King's Birthday (NSW Public Holiday)
Wednesday 10th – National Rosé Day
Wednesday 10th – World Gin Day
Friday 12th – International Falafel Day
Sunday 14th – International Bourbon Day
Monday 15th – National Lobster Day
Monday 15th – World Tapas Day
Wednesday 17th – State of Origin Game 2 (MCG, Melbourne)
Thursday 18th – International Sushi Day
Thursday 18th – International Picnic Day
Thursday 18th – Friday 26th – National Picnic Week
Friday 19th – World Martini Day
Sunday 28th – National Ceviche Day
Tuesday 30th – EOFY
July
Tuesday 7th – World Chocolate Day
Wednesday 8th – State of Origin Game 3 (Suncorp Stadium, Brisbane)
Friday 10th – International Pina Colada Day
Friday 10th – World Rum Day
Saturday 11th – International Mojito Day
Tuesday 14th – Bastille Day
Saturday 18th – International Caviar Day
Sunday 19th – National Daiquiri Day
Friday 24th – National Tequila Day
Saturday 25th – Christmas in July
Saturday 25th – International Wine & Cheese Day
August
Tuesday 4th – National White Wine Day
Wednesday 5th – International Beer Day
Wednesday 5th – World Oyster Day
Thursday 13th – International Prosecco Day
Tuesday 18th – National Pinot Noir Day
Tuesday 25th – International Whiskey Sour Day
Friday 28th – National Red Wine Day
September
Thursday 3rd – International Bacon Day
Sunday 6th (First Sunday in September) – Father's Day
Saturday 19th Sep – Sunday 4th Oct – Oktoberfest
Monday 21st – Sunday 27th – Negroni Week
Saturday 26th – International Dumpling Day
Monday 28th – National Drink Beer Day
Monday 28th – International Poke Day
October
Thursday 1st – International Coffee Day
Thursday 1st – World Vegetarian Day
Thursday 1st – International Sake Day
Sunday 4th – National Vodka Day
Sunday 4th – Australian Gelato Day
Sunday 4th – National Taco Day
Monday 5th – Labour Day (NSW Public Holiday)
Tuesday 6th – National Noodle Day
Tuesday 6th – Sunday 12th – National Curry Week
Friday 9th – International Beer & Pizza Day
Monday 12th – National Pulled Pork Day
Wednesday 14th – International Dessert Day
Monday 19th – International Gin & Tonic Day
Tuesday 20th – International Chef Day
Thursday 22nd – National Barramundi Day
Sunday 25th – World Pasta Day
Saturday 31st – Halloween
November
Sunday 1st – World Vegan Day
Monday 2nd – Day of the Dead
Tuesday 3rd – Melbourne Cup
Friday 6th – National Nachos Day
Monday 9th – International Tempranillo Day
Friday 27th – Black Friday
December
Sunday 20th – National Sangria Day
Friday 25th – Christmas Day
Saturday 26th + Monday 28th – Boxing Day (Public Holidays)
Thursday 31st – New Year's Eve
Whether it’s creating a curated menu for the occasion, organising themed entertainment, or teasing limited-edition cocktails, embracing the event calendar is a surefire way to generate buzz for your venue.
